Execute creative design management for IBM’s client facing digital agency in fast-paced, time sensitive environments. Defined vision and product strategies for establishing strong customer experiences for clients. Launched a new strategy offering for mobile, addressing client challenges and delivering actionable recommendations.
Clients include Sprint, T-Mobile, Medtronic, Cardinal Health, SoCal Edison, CEMEX, United Airlines, Norwegian Cruise Lines, Costco, PepsiCo, and Mars.
Creative director—develop high-value marketing, communications, and digital systems Directed operations for creative design and consulting group comprised of 22 people in 3 locations across the U.S. Delivered brand strategy and digital designs resulting in membership growth, better user experiences, deeper engagement, and more effective marketing.
Clients included Intl. Fund for Animal Welfare (IFAW), Lance Armstrong Foundation, Flight 93 Memorial Fund, and National Resource Defense Council (NRDC).and processes to manage creative projects for global businesses.
Designed and produced innovative client Web design and branding projects. Direct all creative operations within the studio and help expand business for IBM ecommerce, content management, and portal products.
Clients included United States Postal Service, National Collegiate Athletic Association, Blue Cross and Blue Shield, State of New Jersey Courts, and NYC Dept. of Education.
Managed creative and user experience services business to support association software product sales. Grew department by 250% and established UX delivery process leading to more efficient delivery and increased revenue.
Clients included Sylvan Learning, Human Rights Campaign, United Way, Discovery Channel, AvalonBay, Adventist Healthcare and Motient.
Created online brand and communication campaigns for healthcare and technology clients. Managed cost center for web design, marketing, and editorial services expanding corporate capabilities and business opportunities.
Clients included National Institutes of Health, Environmental Protection Agency, National Cancer Institute and various state and local governments.
Managed production operations for an integrated marketing, communications, and Website design company. Created technical support application allowing easier tracking and quicker customer service.
Clients included Response Networks, Strayer University, Unitech, Mid-Atlantic Venture Fund, SpaceHab, Stonestreet Capital and TASS Software.
Directed creative design and video group for award winning corporate communications department. Launched the Journal of the National Cancer Institute’s Associates Program consolidating a number of peer-reviewed research sources.
Clients included Environmental Protection Agency’s public relations initiatives for Clean Cities, Energy Star and Green Lights and The Associates Program for The Journal of the National Cancer Institute.